Jacob Farrar has been the Director of University Relations at PSI since January 0f 2023. His experience and background is in building and fostering strong connections with universities to engage both faculty and students. His previous roles include serving as the Sr. Director of Employer Engagement for the College of Business and as the Director of the Gary L. and Karen S. Taylor Institute for Direct Marketing at The University of Akron. Throughout his tenure at University of Akron, Jacob focused on creating programs and forging relationships that empowered students to acquire essential skills and establish connections with local employers.

Before venturing into academia, Jacob gained more than a dozen years of invaluable experience working with renowned brands like Sony, Wyndham, and ADT Security Services. He holds a Master’s degree from Northwestern University’s esteemed Integrated Marketing Communication graduate program and a Bachelor’s degree in Marketing Communications from Brigham Young University.

Jacob, alongside his wife Lisa, recently relocated to Ohio from Central Florida, bringing their loving family of four children with them. Originally from Seattle, Jacob revels in outdoor activities and engages in year-round sports with his family. A talented sports photographer, he has lent his skills to the University of Akron Athletic Department and the Northeast Ohio Golf Charities & Foundation. With his wealth of experience and passion for connecting with universities and supporting students, Jacob is an invaluable asset to PSI’s University Relations team.